Fintech • Lending
NorthBridge Finance
Website redesign focused on improving trust signals, simplifying application journeys, and increasing completed loan enquiries.
Role: Design + Build
Stack: Webflow + CMS
Portfolio
Selected work
Selected client projects demonstrating improvements in user experience, performance, and conversion outcomes. Each case study highlights the challenge, the approach taken, and the measurable results delivered.
Ecommerce • Retail
UrbanTrail Outfitters
Ecommerce UX overhaul improving mobile shopping flow, category navigation, and checkout completion rates.
Role: UX + Frontend
Stack: Shopify + Custom Theme
Professional Services
Sterling Business Consulting
New corporate website designed to improve lead quality, service clarity, and organic search visibility.
Role: Strategy + Design
Stack: WordPress + Custom Build
Healthcare • Private Clinic
Harbour Medical Group
Accessibility-focused website rebuild improving booking usability, page speed, and mobile patient journeys.
Role: UI/UX + Frontend
Stack: Webflow
SaaS • B2B Software
FlowSync Technologies
Marketing site and landing page system designed to support product launches and paid acquisition campaigns.
Role: Design System + UI
Stack: React + Headless CMS
Creative Agency
Elevate Digital Studio
Agency website refresh with stronger portfolio structure, faster performance, and scalable component system.
Role: Design + Frontend
Stack: Next.js
Case study template
What to include
Context
Business problem, target audience, project constraints, and baseline performance or conversion metrics before redesign.
Approach
Process summary covering research, design exploration, key iterations, and the decisions that shaped the final solution.
Outcome
Project impact, measurable results, key learnings, client feedback, and recommended next improvement steps.